Wednesday, 18 November 2020

Man's Search for Meaning by Viktor E. Frankl

This is one of the books that's very difficult to summarize because every single word is as important as the next one. This is one of the most influential reads in the psychological world selling over 12 million copies world wide. It was written by a German psychiatrist who was imprisoned at one of the concentration Nazi camps during the World War 2. The book is devided into 2 parts, the first part he describes his agonizing inhuman experiences from physical torture, epidemics, starvation and death. In the second part of the book he described a method of psychoanalysis which he called LOGOTHERAPY(logos from the word meaning). His psychiatric knowledge combined with his experiences at Auschwitz allowed him to have a deep insight to what really drives a man when he is forced to live through the worst and how he can find meaning despite all of it. Viktor mentions that the worst suffering in a concentration camp was caused by 'provisional existence' caused by not knowing when the suffering was going to end. By envisioning a better future, fixing his thoughts on his loving wife and holding on to his unfinished book, Viktor managed to rise above the situation, above all momentary afflictions and observed them as they were already in the past, this allowed him to survive even the deadly Typhus. "He who has a why to live for can bear with almost any how".

Viktor asserts that it doesn't matter what we expect from life but rather what life expects from US. Viktor goes on further by highlighting how many people suffer from an "existential vacuum", an inner emptiness that manifests itself through boredom, will to power, money, sexual pleasures and drug addictions. According to LOGOTHERAPY, meaning can be attained through SELF TRANSCENDENCE, pointing towards something or someone other than oneself. This can be attained by doing a deed, encountering someone (loving) and by the attitude we take towards suffering. When you love someone you are able to see their greatest potential and by making them aware that potential can be actualized. The author described what is known as "anticipatory anxiety" which is a fear that produces exactly what one is afraid of like sexual nuerosis. He says that pleasure should be a side effect or by-product and it is spoiled when it's made a goal. This can be cured by shifting the attention away from oneself or through what Viktor called the paradoxical intention. The cure is always self transcendence as people there days have a lot to live by but not a lot to love for. One needs to read this book for themselves because it's just full of content that's impossible fit on one page. It's definitely a must read and it redefined for me the meaning of suffering and the definition of pleasure. I highly recommend this and I'll probably read it again multiple times. 





Thursday, 5 November 2020

Shoe Dog by Phil Knight

 It's an autobiography written by the co-founder of Nike Inc. He is regarded as one of the most influential business executives with a current net worth of over 45 billion dollars. This memoir feels like a roller-coaster journey inside Phil's mind as he takes you through the ups and downs from 1962 when he decided to take a trip around the world to seek his calling. He eventually landed in Japan were he got a deal to distribute shoes in America for Onitsuka Shoe Company. His journey around the world was an adventurous one and just by reading the details I felt like I was there from the Pyramids of Giza to the Nike temple. Phil convinced his former coach Bowerman and founded Blue Ribbon. However, his trade disputes with his sole supplier Onitsuka forced Phil and Bowerman to design and sell their own line of shoes under the name 'Nike'. The journey can be summed up by a vicious lawsuit, bankruptcy and betrayal but Nike pulled through. Phil met his wife Penny when he was an assistant professor and they settled and bore 2 kids together (Mathew & Travis). Today Nike is almost 60% bigger than Adidas according to revenue and it was a pleasure to get to read each and every enticing detail of how Phil breathed life into it, nurtured it through illness and brought it back several times from the dead.

In his closing remarks, Phil advices the younger generation not to follow a profession but to seek a calling, he says when you do that, the fatigue becomes easier and the disappointments becomes fuel. Just like Malcolm Gladwell, he acknowledges the power of luck by saying that hardwork is essential but luck determines a good outcome. Mr Knight also stressed out the importance of having faith in whatever one may do. I would recommend this book to anyone with an entrepreneurial spirit like mine. I related a lot to Phil maybe because he was the same age as me when he started or the fact that he was an accountant by profession like me as well. I learnt that giving up is not the same as stopping, it's ok if I give up but I will never stop. 


Flow by Mihaly Csikszentmihalyi

Flow can be defined as that moment when an footballer is about to take a last minute free kick or penalty, everything fades and time feels l...